- Contemporary hotel business with an emphasis on transition and digitalization
- Authenticity and identity of the destination
- Research and innovation in modern cuisine
- Development and application of new products and services
- Optimum use of natural resources while preserving ecological processes, natural heritage and biological diversity
- Circular economy and zero waste kitchens
- Improving the quality of life and work of the local population
- Year-round and more balanced tourism
- Digitization of business processes in hospitality
- Virtualization and augmented reality of cultural heritage
- Development and implementation of virtual tourist walks
- Mapping and development of applications related to the offer of tourist content
- Storytelling as a basis for creating a new image of the destination
- Development of destination marketing through the implementation of artificial intelligence
- Gamification
- Cooperation with local and regional partners and foreign partner institutions
- Networking of cluster members
- Identification and development of future jobs in tourism
- Cooperation between tourism and education
- Bringing history to life with new technology and digital solutions
- Creating and preserving the cultural identity of the destination
- Cultivation of cultural heritage
- Promotion of cultural events
- Promotion of local gastro-touristic offer
- Food culture as part of the identity of the region
- Attracting gastronomically motivated tourists