Join us on this exciting journey as we carve a new perspective for Kvarner – a destination where tradition meets technology, and where the spirit of innovation propels us towards a smarter and greener future.
About us

Welcome to the Tourism Innovation Cluster, an association founded and registered in February 2022, with its roots embedded in the collaborative vision of Gitone Kvarner, Liburnia Riviera Hotels, and the Maritime Center of Excellence.
Aligned with European Commission provisions, we proudly operate as an innovation cluster with our headquarters nestled in the picturesque setting of Opatija.
Our cluster rests upon the principles of cooperation, bringing together the public, private, scientific, and educational sectors. Our mission is clear: to fortify competitiveness by focusing on digital and green infrastructure in tourism, pioneering innovative education programs, and integrating smart and green technologies into the tourism sector.
At the heart of our endeavors lies the commitment to the development and application of creative, sustainable, and groundbreaking tourism products, services, and solutions. Our primary aim is to elevate the tourist position of Opatija and the entire Kvarner region, with a singular and ambitious goal — fostering a smart and green destination.
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In pursuit of this vision, we are dedicated to reshaping the concept and appearance of the Kvarner region. We breathe new life into history through cutting-edge technology and digital solutions, ensuring that innovation and new technologies are at the forefront of our tourism practices.
Embracing the essence of a gastro destination, we envision Kvarner as a place where culinary delights intertwine seamlessly with the unique charm of our region. Our commitment extends to smart specialization, providing education and training tailored for the jobs of the future, and implementing Smart City solutions to enhance the quality of life for residents and visitors alike.
Through these initiatives, we aim to create a stronger connection within the Kvarner region, uniting its diverse elements into a harmonious tapestry of innovation and sustainable growth.
Join us on this exciting journey as we carve a new perspective for Kvarner — a destination where tradition meets technology, and where the spirit of innovation propels us towards a smarter and greener future.
Priority Areas
Research, Development and Innovations in Tourism
Contemporary hotel business with an emphasis on transition and digitalization
Authenticity and identity of the destination
Research and innovation in modern cuisine
Development and application of new products and services
Sustainable Development
Optimum use of natural resources while preserving ecological processes, natural heritage and biological diversity
Circular economy and zero waste kitchens
Improving the quality of life and work of the local population
Year-round and more balanced tourism
Digital technologies in tourism
Digitization of business processes in hospitality
Virtualization and augmented reality of cultural heritage
Development and implementation of virtual tourist walks
Mapping and development of applications related to the offer of tourist content
Storytelling as a basis for creating a new image of the destination
Development of destination marketing through the implementation of artificial intelligence
Gamification
(International) Cooperation
Cooperation with local and regional partners and foreign partner institutions
Networking of cluster members
Education, Science and Smart skills
Identification and development of future jobs in tourism
Cooperation between tourism and education
Culture
Bringing history to life with new technology and digital solutions
Creating and preserving the cultural identity of the destination
Cultivation of cultural heritage
Promotion of cultural events
Gastronomy
Promotion of local gastro-touristic offer
Food culture as part of the identity of the region
Attracting gastronomically motivated tourists
What do we have to offer?
Promotion of the cooperation of all participants in tourism
The Tourism Innovation Cluster actively promotes collaboration among all stakeholders in the tourism sector. By fostering strong partnerships between public, private, scientific, and educational entities, we create a dynamic ecosystem that encourages shared expertise, innovation, and a collective commitment to advancing the overall tourism experience in Opatija and beyond.
Information about the latest trends and technologies in tourism
At the Tourism Innovation Cluster, we are dedicated to keeping our members informed about the latest trends and technologies in the dynamic field of tourism. We ensure that our participants stay at the forefront of industry advancements, enabling them to integrate cutting-edge solutions.
Project mapping
As the Tourism Innovation Cluster, we specialize in project mapping within the tourism sector. Leveraging our expertise and network, we assist stakeholders in conceptualizing innovative projects and meticulously mapping out their implementation strategies. Our comprehensive approach ensures that projects are aligned with industry trends and stakeholder objectives, fostering sustainable growth and enhanced visitor experiences.
Networking
At the Tourism Innovation Cluster, we provide networking services to foster collaboration and idea exchange among stakeholders in the tourism sector. Through various events, we provide opportunities for industry professionals to engage, exchange ideas, and form strategic partnerships, fostering innovation and driving growth in the tourism ecosystem.
Members/Partners
Members of the Tourism Innovation Cluster are organized into three categories: regular, supporting and honorary members. Membership in the cluster is free and provides access to a network of resources, collaboration and innovation in the tourism sector.
Core Members
Contact
Tourism Innovation Cluster
Adress
Maršala Tita 198
51410 Opatija
Croatia
telePHONE
051/123-4567
info@tourismcluster.eu
Have an idea for a project?
Do you have an idea for a project and are you looking for partners? Fill out the contact form and contact us to discuss the project idea together and prepare an adequate application.