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Contemporary hotel business with an emphasis on transition and digitalization
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Authenticity and identity of the destination
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Research and innovation in modern cuisine
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Development and application of new products and services
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Optimum use of natural resources while preserving ecological processes, natural heritage and biological diversity
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Circular economy and zero waste kitchens
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Improving the quality of life and work of the local population
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Year-round and more balanced tourism
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Digitization of business processes in hospitality
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Virtualization and augmented reality of cultural heritage
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Development and implementation of virtual tourist walks
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Mapping and development of applications related to the offer of tourist content
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Storytelling as a basis for creating a new image of the destination
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Development of destination marketing through the implementation of artificial intelligence
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Gamification
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Cooperation with local and regional partners and foreign partner institutions
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Networking of cluster members
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Identification and development of future jobs in tourism
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Cooperation between tourism and education
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Bringing history to life with new technology and digital solutions
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Creating and preserving the cultural identity of the destination
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Cultivation of cultural heritage
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Promotion of cultural events
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Promotion of local gastro-touristic offer
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Food culture as part of the identity of the region
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Attracting gastronomically motivated tourists